iOS 7, briefly / by Jamie Young

I'm just going to put this out there: This is probably the most excited I've been about an OS in a long time.

And I was actually surprised by this. I wasn't too excited in the months leading up to the keynote on Monday. But I also wasn't expecting this

Don't get me wrong, there are things I very much dislike about iOS 7 so far.  But I can save all of the mushy details for this fall. 

What keeps crossing my mind is, "This feels like a brand new thing. Like a brand new phone, with a brand new screen. But...it's not." I have to keep reminding myself it's not. That right there is good.

It's an exciting, shiny, new thing. Sure, it's different. Very different. Kind of...alive.

But hasn't everyone been complaining about Apple not creating anything new? "The same old shit." Well, here's new shit. 

This isn't the second coming of the iPad. But so far, I'm seeing a big step in the right direction. It will just take a lot of refining and pixel-perfecting before the leaves start falling off the trees.

"Design is not just what it looks like and feels like. Design is how it works." 

—Steve Jobs

Apple doesn't just do design for the sake of design. There's always a purpose. 

Have patience. 

P.S. If I hear one more dude who hasn't even used iOS 7 call it awful because it's "girly," I will throat punch him. In the girliest way possible, of course. And trust me: That will be awful.